Advertising and affiliate disclosure

DRAFT — no active affiliate arrangements exist yet. This page alone is not sufficient disclosure for commercial content.

When affiliate links are activated, we earn commission on qualifying purchases through links marked Ad. The merchant sets the eligibility and tracking rules. A marked link does not guarantee that a sale generates a payment, and commercial arrangements do not buy a positive recommendation.

Wholly commercial articles and their teasers must be recognisable as advertising before readers engage, normally with Ad in the title/teaser and on the article. In mixed editorial material, relevant commercial sections, product claims and links are individually identified as Ad before engagement. The newsletter follows the same principle; a footer alone is not enough.

Sponsorships are labelled Ad and identify the advertiser. Gifted samples and other material relationships are disclosed where relevant. Paid links are qualified for search engines with rel=sponsored or appropriate nofollow; that technical attribute does not replace a visible advertising label.

We never describe a desk-researched comparison as a hands-on test. Where specifications or images come from a manufacturer, we attribute them and verify permission to use them.

Current draft programmes: [NEEDS HUMAN CHECK] list only accepted, active programmes on publication. This internal draft names potential programmes in non-clickable placeholders and earns nothing.

ASA/CAP reference: https://www.asa.org.uk/advice-online/affiliate-marketing.html (external link)